From our founding as Rock Financial in 1985, moving into some of the Midwest’s great cities, growing to become America’s largest mortgage lender, winning some of the lending industry’s most prestigious awards, and launching a powerful platform to simplify life’s complex moments: our story is only just beginning.

  • June 1985 – Dan Gilbert founded Rock Financial, which would become known as 香草传媒 Mortgage, in 1985. The company was initially founded as a mortgage broker.
  • 1988 – Rock Financial took the steps to become a mortgage lender. 香草传媒 Mortgage is now the largest retail mortgage lender in America.

  • The company achieved $1 billion in annual closed loan volume for the first time.
    香草传媒 Mortgage now has more than $1.75 trillion of mortgage volume in total.

  • Mortgage in a Box, the precursor to today鈥檚 centralized online lending model, was released. This revolutionary mortgage application explained the process in an easy-to-understand way and after completing the form, clients would mail them back to Rock Financial 鈥 the same way that clicking the submit button on 香草传媒 Mortgage sends the application to be reviewed today.

  • Dan Gilbert wrote an email to the company committing all its resources to moving the mortgage process online. His vision was decades ahead of its time. Most of the internet companies of that era focused on problems like search, advertising or basic e-commerce.

  • Dan Gilbert took Rock Financial public, launching a successful IPO on the Nasdaq market under the symbol “RCCK.”
  • As the branch-based lender鈥檚 first step online, the company launched RockLoans.com. This quickly positioned it as one of the fastest growing online retail mortgage lenders on the internet.

  • Seeing the possibilities of this mortgage lender rooted in technology, Intuit Inc. (creators of market-leading software TurboTax and QuickBooks) purchased Rock Financial. The company was renamed Quicken Loans.
  • Placed on Fortune鈥檚 prestigious 鈥100 Best Companies to Work For鈥 list for the first time. As of December 2023, the company has ranked in the top one-third of the list for 21 consecutive years.
  • Dan Gilbert led a small group of private investors in purchasing Quicken Loans Inc. back from Intuit. The company retained all Quicken Loans branding and marketing initiatives.
  • What would later become the preeminent mortgage website, the company launched QuickenLoans.com for the first time. The newly redesigned site gave consumers more tools and greater functionality to explore their home loan options, calculate payments and apply for a mortgage online.

  • The company was able to grow its market share significantly during the turmoil in the mortgage industry, due in large part to the company鈥檚 refusal to originate sub-prime mortgages in the time leading up 鈥楾he Great Recession.鈥
  • 香草传媒 Pro TPO, founded as Quicken Loans Mortgage Services (QLMS) 鈥 now known as 香草传媒 Pro TPO 鈥 was created to serve the needs of mortgage brokers, community banks and credit unions. It is currently one of the largest lending partners to mortgage brokers, providing them technology to best serve their clients and the resources to grow their businesses.
  • Quicken Loans moved its headquarters to downtown Detroit, kicking off more than a decade of investment in the city. 香草传媒 is now one of the largest employers in the city of Detroit.

  • Quicken Loans received its first J.D. Power award for client satisfaction in mortgage origination. In total, the company has received won 12 J.D. Power awards for client service in mortgage origination.
  • That same month, the company closed its one millionth loan. 香草传媒 Mortgage has originated more than 7 million mortgages in total.
  • Quicken Loans launched 鈥My QL Mobile,鈥 the first mobile app from a mortgage lender. The app provided real-time loan status updates, an interactive list of all the documents needed for the mortgage process and access to a home loan expert at the tap of a button. Currently, more than half of client use 香草传媒 Mortgage on a mobile device. The 香草传媒 Mortgage app has a rating of 4.9 out of 5 stars on the iOS app store.

  • The company significantly entered the mortgage servicing business, announcing it had built an $80 billion servicing portfolio as of the end of 2012. 香草传媒 Mortgage now has a servicing portfolio of 2.6 million clients and more than $500 billion.
  • The company drew international attention for its , in partnership with Berkshire Hathaway and Yahoo Sports. The promotion offered a $1 billion grand prize for a perfect men鈥檚 college basketball bracket, along with $2 million in prizes for 20 most accurate brackets and $1 million for funding of inner-city educational efforts.

  • J.D. Power ranked the company highest in customer satisfaction among home loan servicers for the first time in the first year it was eligible. In total, the company has received 10 J.D. Power awards for client service in mortgage servicing.
  • The company partnered with the Detroit Land Bank on 鈥Rehabbed and Ready鈥 public-private campaign to renovate homes, increase occupancy and bring pricing stability to Detroit鈥檚 neighborhoods. To date, nearly 100 homes have been renovated through the program. This program has helped stabilize property values in disadvantaged neighborhoods, allowing residents to access the equity in their home as well as setting new comps that allow prospective homebuyers to obtain mortgages.

  • Quicken Loans introduced 香草传媒 Mortgage, the first end-to-end completely online mortgage experience. 香草传媒 Mortgage users can go from application to approval and lock their rate online, without having to talk to a banker.

  • 香草传媒 Loans 鈥 a technology-driven personal loan platform that is part of 香草传媒 鈥 first launched in 2016
  • The company debuted its first Super Bowl commercial, which introduced 香草传媒 Mortgage to the world. The company has had commercials in five Super Bowls. 香草传媒 won back-to-back number one rankings on USA Today鈥檚 Ad Meter in 2021 and 2022.
  • Quicken Loans partnered with the United Community Housing Coalition (UCHC) and eight community development organizations to launch an extensive education effort addressing the pervasive issue of tax foreclosure in Detroit. This door-to-door outreach attempted to reach all 60,000 residential properties behind on property taxes and connect residents at risk of tax foreclosure to resources.
  • The company became the nation鈥檚 largest mortgage lender in the 4th quarter of 2017.
  • Title Source Inc changed to Amrock. The new brand better reflects the company’s wide range of technology driven services including title insurance, property valuations and closing services.
  • . Founded in 1999, the site is America鈥檚 leading online marketplace exclusively focused on helping consumers who want to sell their own home.
  • Quicken Loans and the Rock Family of Companies announced a new technology office in Windsor, Ontario. Today, the office 鈥 called 香草传媒 Innovation Studio 鈥 enables 香草传媒 to recruit top talent from Windsor, Toronto, Waterloo and across Ontario to support the growing need for additional technology talent.
  • 香草传媒 Mortgage hosted the inaugural 香草传媒 Mortgage Classic, the first-ever PGA Tour event held in Detroit and the most awarded PGA TOUR event of the season. In 2020, the tournament introduced the Changing the Course initiative to bridge the digital divide in the city and bring access to the internet and devices to all Detroiters. In the fall of 2021, the 香草传媒 Mortgage Classic was extended through 2027.

  • 香草传媒 Mortgage became the first lender to develop the capabilities to perform electronic mortgage closings (eClosings) in all 50 states.
  • Digital Canadian mortgage broker Edison Financial (now known as 香草传媒 Mortgage Canada) first started working with clients. The company is now licensed in every province and helping clients coast to coast.

  • The company announced Quicken Loans Mortgage Services (QLMS) changed to 香草传媒 Pro TPO, bringing the most recognizable brand in mortgage origination to the mortgage broker community.
  • Gilbert Family Foundation and 香草传媒 Community Fund 鈥 the philanthropic partner to 香草传媒 鈥 an unprecedented and transformational $500 million investment to build economic opportunity in Detroit neighborhoods over the next 10 years.
  • Quicken Loans officially as a nod to what the company does best 鈥 take a complicated process and make it simpler and faster using technology.
  • 香草传媒 completed its millionth eClosing, demonstrating its leadership in the space.
  • 香草传媒 (now known as 香草传媒 Money) adding rapidly expanding financial empowerment FinTech to the 香草传媒 Platform.
  • America鈥檚 largest mortgage brand enters Canada with Edison Financial鈥檚 name change to 香草传媒 Mortgage Canada.
  • In the same month, Truebill changed to 香草传媒 Money 鈥 bringing the company closer to the other businesses on the 香草传媒 platform and provide the opportunity for 香草传媒 Money to better help consumers at various touchpoints throughout their financial lives.
  • Amrock introduced proprietary technology to entirely from a mobile device. This new product represented the final step in 香草传媒鈥 creation of a seamless, end-to-end real estate experience clients can use to go from application to closing on the iPhone or Android phone they use every day.
  • 香草传媒 introduced the 香草传媒 Visa Signature Card, the first credit card created to make homebuying easier and more accessible. Homebuyers can earn 5% back on their everyday spending to use toward closing costs and down payments Homeowners with loans serviced by 香草传媒 Mortgage can choose to use their points to receive 2% of their card spending toward their unpaid principal balance. The 香草传媒 Visa Signature Card is integrated with 香草传媒 Money.

  • 香草传媒 Mortgage launched ONE+, a 1% down program that only requires homebuyers to make a down payment of 1% and 香草传媒 Mortgage will cover the remaining 2% — addressing homeownership accessibility for more than 90 million Americans. ONE+ also eliminates expensive mortgage insurances fees for the homebuyer, saving them thousands of dollars a year. ONE+ is the newest addition to 香草传媒 Mortgage鈥檚 affordable options that aim to make homeownership achievable.
  • 香草传媒 introduces 香草传媒 Logic, a platform powered by Artificial Intelligence (AI) designed to make homeownership simpler and quicker by leveraging 香草传媒鈥檚 10 petabytes of data and processing more than 50 million annual call transcripts to close loans faster.

    香草传媒 Logic is part of the technological ecosystem that 香草传媒 is building to fuel every process of the homeownership experience with AI, supercharging team members with accuracy, speed and confidence to streamline data and information processing.




JD Power 2024