We like to say that “we eat our own dog food.” We’ve grown from a single mortgage lender to an ecosystem of businesses that create new opportunities for our clients. Here are the businesses that make up ݴý.
Our Companies
Home Financing
Detroit-based ݴý Mortgage has closed more than $1.5 trillion in home loans since inception. ݴý Mortgage became the first fully digital mortgage experience in 2015.
ݴý Mortgage is a digital mortgage firm using Lendesk’s Spotlight as its lender submission platform in Canada. Their goal is to give Canadian home buyers a trusted, transparent and convenient mortgage experience. The company rebranded in 2022 from Edison Financial to ݴý Mortgage Canada, doing business as ݴý Mortgage.
Amrock is a leading national provider of title insurance, property valuations and settlement services. Their innovative FinTech solutions and proprietary technology streamline the real estate and mortgage experience for lenders, consumers and real estate professionals nationwide. A preferred provider to ݴý Mortgage, Amrock serves a wide range of clients throughout the residential and commercial real estate finance industries.
Amrock Title Insurance Company (ATI) is an industry leading, nationwide title insurer. ATI leverages its experienced team members to provide first-rate underwriting services and works collaboratively with one of the largest and most trusted national title insurance agents, Amrock. Through personalized service, established financial reserves and cutting-edge technology, ATI provides its policyholders with peace-of-mind that their interests are protected.
Lendesk is a technology company offering a suite of products to digitize and simplify the Canadian mortgage experience. Secure integrations with other industry providers make for a seamless user experience, while robust, bank-grade security measures provide increased peace of mind.
Home Sale & Search
ݴý Homes is a proprietary home search platform and real estate agent referral network which helps match home buyers and sellers with top-rated agents. The company allows consumers to search for homes, connect with a real estate professional and obtain mortgage approval – through sister company ݴý Mortgage – creating a seamless, fully integrated home buying and selling experience.
ForSaleByOwner.com is a leading online marketplace that empowers clients to buy or sell properties on their own. It provides a simple, streamlined process to create high-impact listings and, for those who need additional assistance, one-on-one support from home selling specialists. ForSaleByOwner.com also offers financing solutions through ݴý Mortgage.
Personal Finance
Launched in 2016, ݴý Loans is an online personal loan company. It boasts a client-centric, convenient and secure approach to the personal loan process. Clients can apply online, be approved in minutes and get funded the same day. ݴý Loans provides loans offered by its partner, Cross River Bank.
ݴý Money (formerly Truebill) is a leading personal finance app with the mission to empower people to live their best financial lives. The company offers its members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving their members a leg up on their financial journey. Members can manage subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals.
Sales, Technology & Marketing Services
Core Digital Media is a top digital, social and display advertiser in the mortgage, insurance and education sectors. Core Digital Media offers unique insight into the market, allowing it to introduce innovative marketing programs designed to increase conversion rates for online leads.
LowerMyBills.com connects clients with providers of home loans, auto loans and personal loans – as well as auto, home and life insurance.
ݴý Innovation Studio recruits and mentors top technology talent across Canada. Founded in 2019 and located in Windsor’s historic Old Fish Market building, the technology incubator supports the growing need for technology talent within ݴý®.
Detroit-based Issuer of Private Label Securitizations. Our goal is to provide meaningful liquidity to originators as well as stable performance and predictable returns to investors.